GROUP 53: Music Video 2007/8

Thursday, 15 November 2007

Robots In Disguise - Turn It Up (Comparision)



This is a video by another Long Road Media group (S1-21) for another Robots In Disguise song called "Turn It Up"

In comparison, our video is very different.
  • The pace of the song affects the pace of the video. The pace of their video is a lot slower than our one because of the speed of the song.
  • Their video is more performance based
  • They use humans instead of robots

Screen Grabs

Here are some screen grabs from our final video



This is our "lip synced" shots
We wrote the lyrics from the song on paper and stuck them to the wall to represent the robots "singing" the words.





This is our point of view shot of the robots buying drugs. We used a green filter and typewriter effect to make it look obviously different so the audience would know that it is from the robots point of view.

Monday, 12 November 2007

Final Feedback

outline: We wanted our video to be quite varied by including band shots, a story line and other different shots so the audience would be more entertained by the video.

genre: Bright colours are used which represent electro music

relationships: There is a strong relationship between the music and the visuals, in the pace and exaggerated colouring. there are some links with the lyrics as well.

camera work: Good sped up- jump shots work well. mostly static camera but movement within shots makes up for it.

editing: Fast paced, keeps viewers interested, good effects, good bright colours, shame only a few shots were wide screen.

mise-en-scene: Costumes well thought out locations are good except street(?!)

special effects: Colour gooooooooood! green screen goood!

Wednesday, 7 November 2007

Final Music Video Analysis

1. Music videos demonstrate genre characteristics
(e.g. stage performance in metal video, dance routine for boy/girl band).

Our music video was not a very popular genre so there isn't very many videos to compare our one too. However, the futuristic feel (which came from the use of robots) and the "rave" shots all fit well with the electro style of the music.


2. There is a relationship between lyrics and visuals
(either illustrative, amplifying, contradicting).

For some lines in our song we stuck the lyrics to the wall to fit with the music. We also had the word 'girl' spelled out in time to the chanting in the song. It also gave a change to the rest of our video, which didn't really relate to the words. The story did not have anything to do with the lyrics.

3. There is a relationship between music and visuals
(either illustrative, amplifying, contradicting).

Most of our shots fit with the music. A lot of our shots are sped up to keep in time with the beat and the "rave" bit is made to fit with the slower music.


4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

The name of the band was Robots in Disguise and from this name we managed to get inspiration. we used people disguised as robots in our video which is an inversion of the band's name. we used lots of silver and bright colours which are easily linked to the band as they often wear flamboyant costumes and crazy make up.

5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

Although our robots are supposed to be girls i don't think they are particularly sexually desirable to most humans. so i don't think our video has any sexually voyeuristic tendencies.

6. There is often intertextual reference (to films, tv programmes, other music videos etc).

the only intertextual reference in our video is probably the writing at the bottom of the screen showing the point of view shots. this has been used previously in films such as terminator.

Final Music Video